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Why should my company be on the Internet?
Internet helps your company sell products and services. Even if you don't sell any product on the Internet your services, company's name, logo, address, telephone and fax numbers, e-mail addresses, special offers, clients' testimonials, driving directions and much more information will be exposed at the fingertips of many. You will enjoy interactivity with existing and potential clients. Some companies have developed a cost-effective customer service through Internet. You may save a lot of money by promoting your business on the Net. For many companies Internet has become a powerful PR and advertising machine, since a website is like a digital catalog.
Once my company is on the Internet, how can I bring visitors
to my website?
You can promote your website in several ways:
Print your website address (www.mycompany.com) in your business cards, flyers, brochures, tickets, menus and any other informational materials you currently use to communicate with your existing and potential clients. Some companies print website addresses in their trucks and vans to get a wider exposure.
Your own newsletter will be of great help for your company's marketing efforts. Within your website, you can ask visitors to subscribe to your newsletter for free. So you can email them your newsletter with news about your company (discount plans, special events, new products or services) and advice on services they need. If you operate a restaurant or a beauty salon, you are an expert in your field. So you can share such expertise with your current and potential clients in your newsletter. It's a way to attract new clients to your business. Do not forget that you must obtain permission from users to email them your newsletter. Avoid spam.
Search engine submission and optimization is another way to promote your website. We can help your company with search engine submission and optimization. Search engines are able to index your company in business categories. People can find your site when they search for keywords such as "food," "health care," "travel" or "insurance." But submission doesn't mean that search engines will immediately index your site. Sometimes they ignore your submission. There are two formulas to promote your site with them:
Organic Listing.- A non-paid listing of your site after submission. Search engines pay great attention to popularity. They measure popularity by taking into account how many websites have placed links to your website. Most popular search engines and index directories are Google, Yahoo, Overture, AOL Search, MSN, Altavista, and Netscape. There is no guarantee that your site will be listed after submission, but chances are it will get it.
Paid Listing.- You may buy keywords as paid advertising from search engines. There are several plans that let you bid for keywords with Google AdWords, Overture and other companies. So you pay only per clicks on your listing within these companies. Many times your listing will be shown up along with those of your competitors. At Google AdWords you can bid keywords for five cents minimum. Set up fee is only $5.00. Google will list your ad by using what is known as "contextual advertising." This means that your listing will be posted along with keywords and contents similar to the ones in your website. That's why you should bid for keywords most used in your site. Contexual advertising will help your listing be viewed by cybernauts who look for what you offer.
Paid advertising is also a way to drive visitors to your site. You can advertise your site in local newspapers, magazines, radio, TV, online publications and many other media outlets. If you own a well established company that regularly advertises, you should include your Internet address (www.mycompany.com) in your ads.
How much do you charge for a site design?
It depends on what you need. Dynamic, animated websites are more expensive than static ones. If you need many pages on your site, this will cost more. We can help you in planning and developing your site. Please, go to our solutions area to see the features we offer and their meanings. To discuss how to develop your site and how much it will cost, please call 401.300.9674 or go to Contact Us .
After designing my site, will you be able to work on its maintenance?
Of course. If you update your site's contents frequently we will charge you a monthly fee for maintenance, depending on the amount of images, animations, text and other services you will need to keep your site updated. If you are not planning to update your site very often, we can do it only when you need the service. So we will do the job for you on an hourly rate basis.
Do you also help companies with marketing tools such as news release writing and distribution?
Milimax Web Solutions provides private companies and non profit organizations with news release writing and distribution services to help them get media attention.
Is a web site difficult and/or expensive to update?
Not at all. A properly designed site is easy to update. Old info cam be removed and new info can be added in just a few minutes.
I have a web site that needs to be redesigned, but I don't have the original files. Is this a problem?
No. All the files are probably still on the server, and are easy to access. We can download the original files to our computers to be modified.
Why do a lot of sites take so long to load?
Bad design and/or too many graphics, sounds, animation, etc. Each graphic is a separate file which must be downloaded before appearing. Complicated animations, sounds, video, and large graphics are files containing lots of data which clog the flow of information to your computer. When using a modem, these files download painfully slow.
Why do some web sites look fine on one computer, and awful on another?
Web sites look different on every computer, depending on the type of operating system, size of monitor, and type and version of browser the visitor is using. Therefore, a site created for a specific configuration may look awful on a different one. Some designers ignore these problems and design for only one set of users. At Milimax Web Solutions, we test our sites on a broad range of computers, monitors, and software to ensure each site looks its best for every visitor.
Can I have videos, animations, and sound on my site?
As a full-service web design studio, we can create any multimedia features you like. However, we discourage the gratuitous use of these elements; that is, using multimedia or the latest interactive technologies just because they're cool. We believe every component of a web page should contribute meaningfully to the content and usability of the site. For example, an audio sound byte from the latest board meeting would be a useful addition to a site. Annoying background sounds would not.
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